Tuesday, 6 October 2009

The Promotional Gifts Industry

The Promotional Gift Industry

The beauty of the promotional gifts industry is that every company in the world is a potential client. It could be the local builders who require a dozen polo shirts with their brand embroidered and 500 promotional pens to giveaway, or the local café that wants to promote their company with cotton shoppers and paper cups to give to their customers with their coffee in. Right through to a local authority promoting an event with 10,000 printed balloons, 500 t-shirts with their logo on, 10,000 logoed pens to giveaway or a large commercial company wanting 3500 polo shirts and 2000 jackets with their logo embroidered for staff. There are many promotional giveaway options to suit all needs

Budgets can simply vary from £100.00 for some pens delivered to 1 UK address to £1,000,000 for an entire marketing campaign with world wide sourcing, unique dedicated customer website, stock control, storage, call off and delivery. Total logistic options are now being offered a part of the entire promotional gift service.

Price is becoming a big issue, with people becoming more and more aware of value in their personal and business. We now see every major and minor business gift company offering unbeatable prices.

The small local gift company, a one man band working from home has far fewer over-heads than the major gift company in large plush offices with a team of sales and administration staff. However, service can be key. The small gifts company would struggle to service too many clients, although he can be personable, it would be difficult to portray a larger company image without the back up. Quite simply if he’s out on a call, sick or on holiday, whose going to take the calls and deal with queries or enquiries. The larger company can flex its corporate muscle and cover all angles if they get it right with the personable edge also. Service is Queen, with price the King.


  1. Thanks for providing the information. That will be useful when we will purchase Photo Gifts for someone special.

  2. redbows.co.uk offers a wide variety of products that can be used in promotional and marketing campaigns. At redbows.co.uk, you can find promotional gifts such as pens, mugs and coasters, mouse mats, folders and bags, clothing and caps, desktop gifts, keyrings and key chains, umbrellas, computer accessories, mobile phone holders, calendars and planners, stress toys, and many more